Become a First Night® Shareholder
Since 1986, Portsmouth has come alive on New Year's Eve with an annual celebration featuring music, dance, children's activities, street performers and ice sculptures known as First Night® Portsmouth.
First Night® Portsmouth affords our Community the opportunity to come together as one, reflecting on the year that has passed and looking forward with hope and great anticipation to the year ahead. Entertainment takes place in many of our historic buildings, churches and civic centers. The event is non-alcoholic, non-smoking and features activities and performances that appeal to all ages. Many area hotels offer special packages including First Night® buttons.
We need you!
Each year, First Night attracts thousands of people to the City for a New Year's Celebration. The event costs Pro Portsmouth approximately $50.0K to produce; financially, it's 'livelihood' depends on sponsorships, donations and button sales to pay for all related event costs from performers to rental trucks.
In addition to corporate sponsorships, we're pleased to invite and encourage our small businesses and community members to add their names to the list of supporters for First Night. As one of two remaining First Night cities in New Hampshire, we believe that this event is vital to our continued success as a destination for family, friends and neighbors from down the street and around the world.
How do you become a Shareholder?
Purchase a Share in First Night® Portsmouth!
We're offering the public 100 shares in First Night® Portsmouth at $250.
Additionally, another 200 shares at $100 can be 'purchased' to support First Night® Portsmouth.
Back for First Night® Portsmouth 2014 - Show Us the Button…
Business owners who participate as Shareholders are invited to join in our program, "Show Us the Button".
How does the "Show Us the Button" program work?
Shareholder businesses offer First Night® Portsmouth 2014 button holders special deals when they show the FNP button at their shop or restaurant after the holidays.
So, as an example a restaurant might offer a button holder a free appetizer; a shop may designate a percentage off all purchases over $10.
Be creative - we'll work with you to get the word out!
Pro Portsmouth will feature program participants on a special "Show us the Button" webpage. Depending on the Shareholder level we'll link your name or logo ($500+) to your business' website.
Who can participate?
Businesses of any size
Downtown Merchants & Restaurants
Benefits: Those purchasing a share at $250 would receive 6 free FNP buttons; a $100 share, 2 FNP buttons.
Multiple shares of 10+ purchased (10 @ $250=$2,500, 10 @ $100=$1,000) would receive additional benefits such as recognition (Logo) at the event, on merchandise, a web presence, etc.
"Show Us the Button "participants receive additional web and media acknowledge AND the opportunity to bring First Night® Portsmouth button holders into town after the holidays to shop in your stores and have a nosh in your restaurants.